Charitable Mission

We founded Blossom Laboratories and launched MVQ because we hoped that helping children be their best (and happiest) selves would help make the world a better (and happier) place.  That's why we’ve partnered with African Wildlife Foundation (AWF), an Africa-based conservation organization that protects wildlife and their habitats as essential parts of a modern and prosperous Africa.

MVQ is donating 5% of profits from all sales of its products to AWF. So when you purchase MVQ, you support AWF’s efforts to conserve, protect and restore Africa’s ecosystems and biodiversity.

We chose AWF not only because of its phenomenal impact in protecting critically endangered species and providing sustainable opportunities for local communities, but also because it embodies myriad MVQ Virtues, including Compassion, Service, Generosity, Cooperation, and Leadership.

Since its founding in 1961, AWF has furthered its mission of protecting endangered animals and their habitats, investing in sustainable utilization of land and natural resources, working to shut down the illegal wildlife trade, and helping to build support for conservation among the African constituency. AWF is now a leading force in African-led conservation of wildlife and their habitats.

So when you buy MVQ you don’t just help a child understand virtue and become the best version of themself by unlocking their full potential for achievement and happiness; you also help to make the world a better place.